E-Land Launches 'NC Basic' to Compete in Retail SPA Market with Affordable Prices
Creatrip Team
a year ago
E-Land Retail has introduced a new fashion brand called 'NC Basic' as part of its strategy to compete in the retail SPA (Specialty Store Retailer of Private Label Apparel) market. The brand aims to strengthen its price competitiveness while expanding its product categories and store sizes. Starting from October 1, the first rebranded store will open at NC Songpa, Seoul. 'NC Basic' offers a wide range of products including clothing, innerwear, loungewear, and accessories, all under the concept 'WEAR THE BEST, EVERY DAY'. The focus is on providing quality fabrics sourced globally, maintaining competitive prices, and using strategic production methods. Last year, NC Basic recorded sales of over 10 billion KRW, targeting customers seeking good value for money. The brand plans further expansion to lead the retail SPA market with its innovative manufacturing capabilities and attractive pricing.
