Mad for Garlic Sees 17% Year-End Sales Rise Driven by Winter Limited Menu
Creatrip Team
2 months ago
Mad for Garlic, operated by MFG Korea, reported about a 17.3% year-on-year sales increase at major Seoul locations in December. The boost was led by strong demand for its winter limited item “Grand Garlic Bone Steak with Filet,” a sharable dish featured in the Mad Premium Set that became the top-selling steak within two weeks of launch. Ongoing post-rebranding efforts—new menu concepts, value set offerings, revamped membership benefits, expanded promotions, and wider private event (대관) services—also helped diversify customer experiences and raise brand preference. The limited winter menu is available through January 31 as part of the Mad Premium Set, and popular promotions like Mad Lunch and unlimited Mad Wine Night will continue to run.