Blue Elephant Sees Surge in Chinese Sales After Visa-Free Entry
Creatrip Team
7 months ago
K-eyewear brand Blue Elephant reported a sharp rise in sales to Chinese customers after South Korea introduced visa-free entry for Chinese tourists on Sept. 29 last year. Internal purchase data show increased store visits, higher purchase frequency, and larger average transaction values among Chinese shoppers. Multi-item purchases became more common, driving stronger offline retail recovery centered on physical stores. Blue Elephant said both visit frequency and conversion rates have clearly risen, and the company plans to enhance shopping experiences and services for international visitors. Observers link this trend to the government’s consideration of easing China travel regulations, which could benefit related industries like retail and fashion if relaxed further. (K-eyewear: Korean eyewear brand)
