Lotte Homeshopping Strengthens Transitional-Season Fashion Lineup for Winter-to-Spring
Creatrip Team
2 months ago
Lotte Homeshopping will roll out a series of transitional-season (ganjeolgi) fashion items starting January 15, focusing on versatile pieces that work across winter and spring. Responding to larger temperature swings, the retailer will promote lightweight outerwear, knits and cardigans suitable for varied climates. Programs will debut exclusive brands such as Paul & Joe (폴앤조), George Rech (조르쥬레쉬) and VibyRit (바이브리짓), featuring items like a Poncho Cardigan produced with domestic whole-garment (hol-garment) techniques and lightweight down jackets priced around 50,000 won. The schedule includes focused segments on quilted down jackets and renewed bestsellers like the Rainbow Cardigan, plus layered sets combining vests with outerwear. Upcoming launches will include collaborations marking a 10th anniversary and new pieces from brands like NEMER and 3.1 Phillip Lim Studio. Lotte aims to reduce seasonal dependence and offer practical, year-spanning wardrobe options at reasonable prices amid unpredictable weather.
