Musinsa Opens First 'Seoulsup Project' Store to Build K-Fashion Cluster
Creatrip Team
2 months ago
Musinsa opened the first store of its “Seoulsup (Seoul Forest) Project,” a fashion select shop called FR8IGHT, in Seongsu-dong to transform long-vacant retail space into an offline K-fashion hub. The shop, launched on the 9th at Wangsimni-ro 5-gil 19, will operate as an “antenna shop” that flexibly hosts about 20 brands (including contemporary labels like IST LOG and Unaffected) through seasonal themes and collaborations. Musinsa plans to expand along Seoulsup Atelier Street to create a K-fashion cluster, work with Seongdong District to revitalize the local economy by filling vacancies, and offer stable offline locations and marketing support to designer brands.
