CJ Hosts 'Bibigo Day' at Taereung and Jincheon to Boost Athletes Ahead of Winter Olympics
Creatrip Team
2 months ago
CJ Group, an official sponsor of the Korean Sports & Olympic Committee, held 'Bibigo Day' on Dec. 8–9 to serve K-food special meals to national athletes at Taereung and Jincheon training centers. About 700 servings of Bibigo-brand dishes—such as wang gyoja (large dumplings), shrimp dumplings, kimchi dumplings, salmon steak, bite-size tteokgalbi (grilled short rib patties), and sagol gomtang (beef bone soup)—were offered along with protein bars and shakes to support training and recovery. The event covered roughly 150 athletes and staff at Taereung and 500 at Jincheon, including speed skating, short track, and curling teams. CJ also supplies about 30 food ingredients to athlete meal programs and plans international promotion of K-lifestyle products at Milan Korea House and as a title sponsor at the Paris Olympics with a 'Bibigo Market' and CJ pavilion showcasing K-food, K-beauty, and K-pop. CJ said the initiative aims to boost athletes’ morale and help Team Korea perform at their best on the Olympic stage.
