CJ Olive Young Opens Pop-up Store for K-pop Rookie Group ALPHA DRIVE ONE
Creatrip Team
2 months ago
CJ Olive Young will run a debut pop-up store for global K-pop rookie boy group ALPHA DRIVE ONE at Olive Young N Seongsu from Jan 13–31, with albums also sold online and at major stores. The Seongsu location, a popular stop for visitors wanting K-beauty and K-pop, houses the ‘K-Pop Now’ zone and the ‘Trendpot by Seongsu’ collaboration space where ALPHA DRIVE ONE teams with Olive Young’s own brand Bring Green. The pop-up sells the group’s debut mini-album EUPHORIA, offers entries to an offline fansign event (Jan 18) for early buyers, and runs a lucky draw giving unreleased photocards at offline stores. Selected fans will receive a quick touch-up (makeup) service, and official MD merchandise will be pre-sold from Jan 26. Bring Green products and a limited “ALPHA DRIVE ONE with Bring Green” line will be available, along with skin-consultation kits and tiered gifts for purchases (stickers, trial kits, and a small instant discount). Olive Young’s online mall will also sell the album with random photocards and fast same-day delivery (“Today Dream”) for K-pop fans.
