Jeximix, a global athleisure brand, has opened a pop-up store on the first floor of T.S. Mall, Tainan’s largest shopping center, running until next month 16. The shop features the Black Label Signature line, RX running collection, gym wear, fleeces and expanded men’s offerings (men’s line 40% of assortment) to reflect rising local male customers. T.S. Mall is a high-traffic hub connected to four metro lines and nearby hotels, department stores and residences. Jeximix aims to boost brand awareness in Tainan and expand sales across Taiwan, having opened three stores last year and growing customer touchpoints through pop-ups. The company is also accelerating B2B distribution, placing shop-in-shop units in 10 branches of a major Taiwanese health chain and negotiating further supply and store-in partnerships. Jeximix says it will continue tailoring strategies to each market’s culture and retail characteristics.
