TAMZ Reaches 150,000 Sets Sold, Eyes Global Expansion
Creatrip Team
2 months ago
LiveX’s hair and beauty brand TAMZ has surpassed 150,000 cumulative sets sold as of H2 2025. Key drivers include the Signature Shampoo—designed for repeated salon use with balanced cleansing, scalp care, texture, and scent—and the Hong Jin-kyung Edition, a hair-loss (탈모) care line that saw strong demand and two consecutive sell-outs on Lotte Home Shopping. TAMZ emphasizes sustainable beauty with vegan formulas (비건 포뮬러) and transparent ingredients, aligning with trends in ethical consumption and clean beauty. The brand expanded distribution across major Korean channels—Olive Young, Musinsa, W Concept, home shopping—and global partner Silicon Two, reducing channel concentration and stabilizing sales. International demand is growing, notably in Taiwan, with inquiries from Singapore and Indonesia, and the company plans to enter Japan, broader Southeast Asia, the U.S., and Europe by 2026 to become a global brand.
