Etude Launches Affordable Makeup Brand 'PLAY 101' at Daiso
Creatrip Team
a year ago
Etude, a global makeup brand known for its vibrant colors, has launched a new sub-brand called 'PLAY 101' aimed at makeup beginners. This range includes 25 products, priced between 3,000 to 5,000 KRW, and will be available at Daiso, a popular retailer known for budget-friendly goods. The products are designed as modular pieces allowing users to mix and match, adding an element of fun to their makeup routine. The collection features items like dual eyeshadows, multi-blending blush and highlighter, and various mascaras, all tailored to different skin tones and preferences. 'PLAY 101' is aimed at providing a trendy and enjoyable makeup experience for beginners and the younger generation, known as the Z-alpha generation, who enjoy expressing themselves through cosmetics.
