Signiel Busan Revamps Premium Membership to Reflect ‘Modern’ Lifestyle Trends
Creatrip Team
2 months ago
Signiel Busan, a premium hotel under Lotte Hotels & Resorts, has renewed its paid membership program ‘Signiel Collection’ to focus on more tangible benefits and expanded experiences. The program now offers three tiers—Signiel Collection, Premium, and Master Gourmet—catering to stays, dining, and lifestyle consumption. Key changes include adding three room upgrade vouchers to the Signiel Collection (₩6,000,000) and Premium (₩2,000,000) tiers, and lowering the Master Gourmet tier price to ₩1,200,000 to improve access to premium dining. Dining credits previously issued as single ₩100,000 vouchers are now split into ₩50,000 vouchers to allow more flexible use across restaurants, reflecting the rising hotel breakfast and brunch (jo-sik, brunch) culture. Renewal benefits for existing members now include complimentary wines—premium wine sets for Signiel Collection members and single red wine bottles for Premium and Master Gourmet members. Lotte Hotels & Resorts is also expanding its paid membership lineup with lifestyle-focused offerings like TREVI CLUB Activiel (private wellness) and THE MORNING (breakfast-focused).
