Now In Korea
Pyeongchang Trout Festival Marks 20 Years with Fishing, Winter Sports and K-Culture
Creatrip Team
2 months ago
The Pyeongchang Trout Festival returns for its 20th year from Jan 9 to Feb 9, 2026, at Odaechon in Jinbu-myeon, Pyeongchang. Originally launched in 2007 by local residents to revive the post‑flood economy, the largely citizen-run festival grew after the 2018 Pyeongchang Olympics and became a global winter event. This year’s theme, “A winter more joyful in Trout Land, Pyeongchang,” expands beyond ice fishing into exhibitions, culture and relaxation. Main attractions include ice and tent fishing, bare‑hand trout catching, indoor fishing (now open to adults), fishing classes led by pro angler Choi Woon‑jung, and a “catch the golden trout” event with a pure‑gold keepsake prize. Winter sports (sleds, snow rafting, amphibious Argo vehicles) and new kid-friendly rides are offered. A 20th‑anniversary exhibit, “A Poem of Hope Written on Ice,” traces the festival’s community‑led growth; collaboration with Pokémon GO (Jan 19–25) brings themed events. Wellness options include a footbath using Jinbu dongqi (a local herb, 지리적표시제-certified) and K‑style steam huts (K‑jjimjilbang). Food stalls serve freshly caught trout in many dishes and on-site preparation is available. The festival emphasizes accessibility with improved facilities and volunteer support; fishing lessons ensure beginners can participate. Organizers say the festival now boosts local jobs and economic impact while offering family‑friendly winter experiences.
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