Cosmax Aims to Lead Premiumization of K-Beauty This Year
Creatrip Team
2 months ago
Cosmax Vice Chairman Byeongman Lee said at a New Year ceremony in Pangyo that 2025 focused on nurturing indie brands and building new business foundations, and 2026 will be the year to lead premiumization of K-beauty in global markets. The group plans to concentrate company-wide efforts on three strategic directions: upgrading core capabilities, strengthening its global No.1 position, and executing from the consumer perspective. Tactics include boosting research & innovation (R&I), accelerating factory smartization for better profitability, and expanding joint sales and projects among overseas subsidiaries to increase influence in emerging markets such as India, Latin America, the Middle East, and Australia. (Pangyo: a major tech and startup district in Gyeonggi Province)
