Lotte Wellfood Launches 'Pie Yelmae' in South Korea
Creatrip Team
a year ago
Lotte Wellfood, formerly known as Lotte Confectionery, announced the launch of 'Pie Yelmae', a pastry filled with chocolate, in South Korea. This product is the domestic version of Japan's popular 'Pai no Mi', a cherished souvenir snack. The company aims to capture the growing popularity of pastry desserts in South Korea by importing this unique recipe, which combines a crisp 64-layer pastry with smooth chocolate. Available in Lotte Mart, supermarkets, and convenience stores, Pie Yelmae pairs well with coffee, tea, or milk. This launch is part of broader cooperation between Lotte's Korean and Japanese branches to enhance global competitiveness through synergy in food products.
