Mom's Touch has seen a significant increase in daily sales by 61% after launching the 'Edward Lee Burger' on 320 outlets. The burger, developed with special bacon jam by chef Edward Lee, reported 328% higher sales than expected in the first week. The 'Edward Lee Beef Burger' received particularly positive feedback, increasing total beef burger sales by 574% since its launch. As demand exceeds expectations, Mom's Touch is ramping up production but anticipates some delay in fulfilling orders. This collaboration with Edward Lee aims to showcase their culinary skills and expand their competitive edge in the burger market.
