CJ CheilJedang has introduced its Bibigo gochujang and ssamjang sauces in Europe. The company has adapted these traditional Korean sauces into a squeezable format to align with European dining habits, much like ketchup or mustard dipping sauces. This initiative aims to capture the European palate and promote Korean sauces internationally. The products have been launched in Germany, the UK, France, and the Netherlands and will be available in both mainstream and Asian food stores. CJ plans to expand this project to other regions like Oceania.
