Human-Centered Robots: Hyundai Drives Physical AI Revolution at CES 2026
Creatrip Team
2 months ago
At CES 2026 in Las Vegas, Hyundai Motor Group announced a shift to human-centered physical AI robotics that will extend across its entire value chain—manufacturing, logistics, sales and service. The company plans to embed AI-driven robots throughout operations, using real-world hardware to collect data and continually optimize processes. To accelerate deployment, Hyundai will establish a domestic Physical AI Application Center and build robot manufacturing and foundry facilities. Hyundai and its robot unit, Boston Dynamics, unveiled the next-generation electric Atlas research and development models for the first time. The Atlas research model demonstrated autonomous material-handling in manufacturing, while the development model offers 56 degrees of freedom (DoF), tactile sensors in human-sized hands, and 360-degree vision to enable flexible, autonomous work. Hyundai aims to mass-produce the Atlas as a humanoid robot for large-scale factory use, beginning trial tasks at its Georgia Meta Plant in 2028 and expanding to part assembly by 2030. The strategy leverages Hyundai’s integrated mobility manufacturing and data to fast-track a physical AI transformation across the business.
