LG Household & Health CEO Lee Seon-joo Urges Agile Response, Lays Out Four Priorities
Creatrip Team
2 months ago
Lee Seon-joo, CEO of LG Household & Health Care, said in her first New Year’s address that the company must become an organization that quickly adapts to and leads change, saying agility is key to survival and growth. Quoting Charles Darwin, she stressed that those who respond best to change survive. Lee announced a strategic shift toward becoming a "science-based beauty and health company" and outlined four core tasks: reorganize the brand portfolio, innovate customer experience, focus on high-growth regions, and restructure profitability. She called for brand-centric organization changes, concentrated investment in high-growth "hero" products, stronger digital and country-specific commerce strategies, and improved trend and technology intelligence to deliver "wow" experiences. For talent, she defined the FACE attributes: Flexibility, Autonomy, Communication, and Enthusiasm. Lee emphasized urgency and urged employees to move forward confidently to implement the transformation.
