Olive Young Fuels K-Beauty Scale-Up: 100 Billion-Won Brands Jump from 36 to 116
Creatrip Team
2 months ago
CJ Olive Young reports rapid growth in the K-beauty ecosystem: the number of brands earning over 100 billion KRW annually on its channels rose from 36 in 2020 to 116 in 2025. Six brands passed 1000 billion KRW last year, and Mediheal became the first to exceed 2000 billion KRW. Growth spans heritage companies and fresh indie labels with novel concepts (e.g., cleansers inspired by 떡 (tteok, Korean rice cake) and cake), while beauty devices and derma-cosmetics popular with foreign shoppers also joined the 100-billion club. Olive Young’s omnichannel reach, curated flagship stores in tourist districts, incubation program “K-Super Rookie WithYoung,” and financial support for SMEs underpin this expansion. The retailer plans U.S. offline expansion to turn its platform into a global springboard for K-beauty and wellness brands.
