Haircare Brand TAMZ Sees Sales Surge with Hong Jin-kyung Edition Targeting Hair Loss
Creatrip Team
2 months ago
TAMZ, a haircare brand run by LiveX, reported rapid growth after home shopping success with its Hong Jin-kyung edition — a shampoo line specifically targeting hair loss. Hong Jin-kyung participated in product planning, influencing fragrance, feel, and key ingredients, and the lineup’s practical design based on real user experience was highlighted. Both broadcasts on Lotte Home Shopping sold out, and accompanying steady-seller items also sold out, boosting brand trust. Following the broadcasts, TAMZ’s direct-store sales jumped about 250% month-on-month, driven by clear communication of product function that attracted new customers and repeat purchases. Exports to Taiwan are steady with new contracts expanding shipment volumes, and TAMZ is building its presence in Japan as a stepping stone for gradual expansion into Southeast Asia, the U.S., and Europe with localized strategies. LiveX’s CEO emphasized that the product was redesigned from a user perspective and that home-shopping success validated the brand’s competitiveness as it pursues global growth.
