Lotte Department Store Unveils '2026 MOVE!' Visual Theme for the Year of the Horse
Creatrip Team
2 months ago
Lotte Department Store launched a dynamic visual campaign called '2026 MOVE!' to mark the Byeong-o Year (year of the horse). Starting January 2, the theme has been applied across all store exteriors, entrances, and displays, featuring geometric shapes and bold colors that evoke a horse moving forward. Renowned Italian graphic designer and art director Mauro Bubbico collaborated on the project. To celebrate the new year, Lotte will host art exhibitions: 'Korean Modern Painting: Lyricism Wrought by Brush' at Jamsil Avenue L 6th-floor Art Hall (Jan 29–Mar 7), showcasing 1970s–90s works by leading Korean figurative painters like Lee Dae-won, and 'Minhwa, Embracing Fortune' at the main store's Avenue L (floors 1–4, Jan 17–Mar 15), presenting contemporary takes on traditional folk painting (minhwa) by artists such as An Seong-min and Moon Sun-young. Admission to the modern painting show is free.
