CreatripTeam

CJ Olive Young is expanding its personalized services for foreign tourists, enhancing their shopping experience for K-beauty in South Korea. By strengthening its role as a global gateway for K-beauty, they are making shopping easier with multilingual assistance and convenience. Key stores in tourist-heavy areas like Myeongdong and Gangnam offer assistance in multiple languages (Korean, English, Japanese, Chinese) and feature prominent displays of popular K-beauty brands. Specialized services such as 'Olive Young Personal Shopper' and customized beauty consultations are offered, alongside perks like welcome kits, free hotel delivery, and VIP gifts. Moreover, Olive Young is highlighting K-beauty through docent programs and plans to expand these initiatives to help global customers better understand and engage with Korean beauty brands, supporting even small beauty brands in reaching international markets.