[Shot!] ‘Solo 축지법’ and a Korean Cooking Show Craze
Creatrip Team
2 months ago
Netflix’s hit cooking show Black-and-White Chefs Season 2 has reignited public fascination with Korean chefs, turning contestants into viral stars. Chef Im Seong-geun, a certified Korean cuisine master and 2015 TV winner, became a breakout personality with bold, fast-paced moves described as “using 축지법 (a martial-arts term meaning moving incredibly fast)” and claims to know “50,000 sauces,” which sparked online subscription surges to his YouTube channel. Handsome, calm Chef Son Jong-won gained fans for his quiet confidence and polite demeanor, dubbed ‘느좋남 (short for “nice-feeling man”)’. Chef Choi Kang-rok’s comeback as a determined challenger created a popular meme, while esteemed Chinese cuisine master Hu Deok-juk was praised for his skill and humility, earning new praise and the nickname ‘후덕죽 사고’ (a phrase riffing on his name to mean generous, thoughtful behavior). Monk Chef Seonjae showcased temple (사찰) cuisine and meditative cooking, drawing millions of views for simple, mindful dishes. Overall, the show’s mix of personality, culinary skill, and Korean food culture has driven social media buzz, subscriber booms, and renewed interest in traditional and contemporary Korean cuisines.
