Now In Korea
Daegu Kansong Museum Boosts Culture and Local Economy with 265k Visitors in 2025
Creatrip Team
2 months ago
The Daegu Kansong Museum, named a ‘Korea Tourism Star’ in 2024, welcomed about 265,000 visitors in 2025 and ran a permanent exhibition plus two major special exhibitions. The museum showcased key Korean bird-and-flower paintings (‘hwajohwa’) and a Liberation Day 80th anniversary exhibition featuring rare works including the first full public showing of Tanwon Lee Jeong’s ‘Samcheongcheop’ (Treasure). Scientific analysis and restoration of works were highlighted, and three national treasures and many representative Kansong collection pieces were on regular display. Education and cultural programs—from lectures by leading scholars and artists to film festivals and anniversary festivals with local arts groups—boosted public engagement. Donation and accession efforts added 694 items (paintings, documents, books), expanding the museum’s archive and research resources. Visitors were 49% from outside Daegu and spent an average of 60,000 KRW each (88,000 KRW for non-local visitors), a 48% increase from the prior year; the museum’s activities are estimated to have generated about 12.6 billion KRW in value-added effect and 23.7 billion KRW in production inducement. The museum won multiple awards in museum, architecture, and tourism categories, strengthening its national profile. Temporary closure for full rotation of the permanent exhibition is scheduled Jan 19–26, 2026. (Kansong: reference to Kansong collection and founder Kansong Jeon Hyeong-pil)
Like the information?