Papa John’s Korea launched its first 2026 TV commercials starring popular K-pop girl group IVE. The campaign links six of the brand’s best pizzas with each member’s image through cinematic vignettes inspired by American film genres (e.g., western, noir, sci-fi). Each member appears as a genre protagonist paired with a pizza: All Meat (Yujin), Spicy Chicken Ranch (Gaeul), Irish Potato (Rei), Super Papas (Wonyoung), Jones Favorite (Liz), and Chicken Barbecue (Leeseo). All six films premiered on January 1 across TV, YouTube, Instagram, X, and in-store screens. Papa John’s said the series will be followed by more branded content and promotions throughout the year and noted its ongoing 4-year partnership with IVE, which includes charity-linked set sales and member-themed merchandise. (TVC: television commercial; IVE: popular K-pop girl group)
