Dr.G Spreads K-Skincare Routine to Over 11,500 U.S. College Students
Creatrip Team
2 months ago
Dr.G hosted a 2025 U.S. campus tour pop-up at 16 universities (including SDSU, UCSD, UCLA), where about 11,500 American students sampled bestsellers like the Red Blemish line, Black Snail line, and three Dr.G sunscreens. The brand promoted a simple K-skincare routine called “gak·bo·ja” (exfoliation, hydration, sun protection) and emphasized daily sunscreen use. Dr.G also secured U.S. FDA OTC (Over-The-Counter Drug) approval for its three flagship sunscreens and launched them on Amazon—Green Mild Up Defense Mineral Sun, Bright Toning Up Tinted Sun, and Red Blemish Soothing Up Moisture Sun—tailored for U.S. skin types and market trends. The FDA OTC certification supports Dr.G’s safety and quality claims and helps expand its U.S. online and offline presence as a K-beauty brand rooted in skin science.
