LAB's 2026 AW Preview: Outdoor Brand Aims for Mainstream Appeal
Creatrip Team
3 months ago
British outdoor brand LAB held a 2026 AW order show in Seoul, previewing next fall/winter items and signaling a push from niche technical gear toward more everyday wear. Key pieces included the Evolute Hoodie (fleece-lined midlayer), Xenon Shield Jacket (waterproof Pertex Shield outer with PrimaLoft synthetic fill), and upgraded Microlight Alpine Hoodie and Microlighter jackets using new TX down and Pertex NetPlus (recycled fishing nets) fabrics. LAB plans fit adjustments for Korean body types—shortening sleeves and moderating waist taper—to broaden appeal beyond mountaineering enthusiasts. The brand also credits offline consumer programs and influencer participation for boosting awareness and will continue experiential events like running crews to connect with customers.
