BBQ Enters Kazakhstan to Target Central Asian Market
Creatrip Team
2 months ago
Genesis BBQ, the Korean chicken franchise, signed a master franchise (MF) agreement with Kazakh company Restopark to enter Kazakhstan, using Almaty and Astana as initial hubs. Restopark operates restaurants combining global cuisines and has strengths in dining and entertainment. BBQ plans flagship stores first, then introduce quick service restaurant (QSR) formats in shopping malls and key commercial areas, with later expansion into neighboring Central Asian countries like Uzbekistan and Kyrgyzstan. The company views Kazakhstan as a strategic base to promote K-chicken and K-food and strengthen its global competitiveness.
