Oversized Trend Sees Women Buying Men's Brands as Genderless Fashion Grows
Creatrip Team
3 months ago
Younger Korean women in their 20s and 30s are increasingly choosing oversized, comfortable silhouettes—driving sales at traditionally men's brands. As the ‘overfit’ (oversized clothing) look and genderless (no strict gender division in styling) trends grow, brands like HIS HAZZYS, TNGT, and SATUR have seen significant rises in female customers. HIS HAZZYS reported 2.3x growth in 2030 female sales year-on-year, while TNGT saw about a 15% increase after its 2025 FW launch. Retailers are responding by adding smaller sizes, women’s lines (e.g., Drawfit Woman), female models, and new accessory offerings. The movement is fueled by post-pandemic comfort preferences and a ‘newtro’ (retro revived in modern ways) interest among young consumers, blurring traditional male/female clothing categories and prompting brands to rethink sizing, lineups, and marketing.
