CreatripTeam

CJ Olive Young, a popular Korean beauty retailer, is enhancing its offline store strategy to cater to the growing demand for K-beauty among foreign tourists. They are launching a trial 'Personal Shopper Service' at their flagship Gangnam store until the end of next month. This service includes guiding customers in Korean, English, Japanese, and Chinese, providing beauty product consultations, and offering free hotel delivery. Promotions in collaboration with global travel agencies and hotels, like a beauty travel package, are also available. This move is part of Olive Young's effort to establish itself as a 'K-Beauty Representative Platform' and support the international expansion of small beauty brands.