Zigzag’s Exclusive Beauty Lineup Boosts Brand Sales Up to 37x
Creatrip Team
2 months ago
KakaoStyle’s fashion-commerce platform Zigzag reported strong results from its beauty-only corner “Jigjack Only” (직잭온리), which offers exclusive, platform-only collaborations with beauty brands. Renamed in November for clarity, the corner featured 108 brands from January–November with data-driven exclusive colors, tailored bundles, and early launches that matched Zigzag’s customer buying patterns. Overall transaction value in November rose more than 30% versus January. Several brands saw dramatic month-on-month increases after exclusive launches: Mujige Mansion’s “Jig Pink” drove a 3,657% jump; Ecomel’s April launch grew over 500%; Tuke rose 256% after its January product. Many brands recorded at least 30% growth, with some up to 37x. Long-running hits include Aboutton’s “Skin Layer Fit Blusher” (strong monthly sales since June) and Bbia’s “Lucky Shine Tint” (consistent high monthly revenue), with Bbia’s year-to-date sales up 63%. Jigjack Only live broadcasts also drew large audiences (e.g., Bbia’s July live had ~200,000 page views and ~90,000 viewers). KakaoStyle says Jigjack Only will remain central to its data-driven curation and brand collaborations targeting trend-sensitive women in their teens to 30s (1030 women).
