Laneige Debuts 'Donut Lip Serum' Rose Jam in Korea, Co-Created with K-Beauty Creator Minsco
Creatrip Team
2 months ago
Global K-beauty brand Laneige has launched the Glaze Craze Tinted Lip Serum “Rose Jam” first in Korea, co-developed with popular beauty creator Minsco (a leading K-beauty influencer with 720,000 subscribers). Minsco contributed beyond promotion—helping design color, scent, and packaging—bringing her lip product expertise to the project. The Donut Lip Serum, already a hit in the U.S., is a 3-in-1 product combining lip balm hydration, vivid tint, and glossy shine, formulated with 95% skincare ingredients and featuring a unique donut-shaped applicator that fits lip curves for even application. The new “Rose Jam” is a muted cool rose-pink that flatters cool undertones and can read neutral depending on application, and it’s scented with notes inspired by the French dessert “Ispahan” (a rose and raspberry pastry). Laneige says the Korea-first launch will be followed by global rollouts through channels like Sephora.
