Domino’s Celebrates 35 Years with MZ-Focused Campaigns and New Pizzas
Creatrip Team
2 months ago
Domino’s Korea marked its 35th anniversary by launching campaigns and new menu items that successfully engaged the MZ generation (Millennials and Gen Z). A winter release, the “LA Cheese Pole Galbi Steak Pizza,” was promoted with a “PLAY FREE” ad that drew viral attention—1.5 million views within a week, 72% of viewers from the MZ cohort, and 64% of buyers from that group. Domino’s also increased customer interaction on official social media: a 35th-anniversary story contest collected about 400 entries; a global pizza popularity vote with 7,000 participants led to the local release of the Philadelphia Cheese Steak pizza; and a college-cover model project with the youth magazine “Daehaknaeil” (a college lifestyle magazine) attracted 280 teams. To spotlight a longtime favorite, Potato Pizza, Domino’s offered limited-time variations popular on social media—“Potato Mayomayo” (double mayonnaise) and “Potato Mabecon” (mayonnaise, bacon, corn). Domino’s plans to continue deepening customer communication and broadening its appeal beyond the MZ generation into 2026.
