Amorepacific’s B.READY Donates ₩34 Million in Products to 32nd Army Division
Creatrip Team
3 months ago
B.READY, the men’s skincare brand of Amorepacific, announced it will donate about ₩34 million worth of products to the Republic of Korea Army’s 32nd Division as part of its annual ‘Save the Heroes’ social contribution campaign. Launched in 2019, the campaign selects an “Hero of the Year” and has supported firefighters, mountain rescue teams, and frontline soldiers with mental health services, diagnostic and healing equipment, rescue gear, and skincare products. The 2025 campaign honors the 32nd Division for its recent role in apprehending illegal entrants at sea and for its national defense duties. B.READY said the donation aims to show appreciation, boost morale during service, and support soldiers’ transition back to civilian life. The brand intends to continue socially responsible efforts aligned with its expertise and to support frontline heroes.
