LF Atte Vanessa Bruno’s Hello Kitty ‘Le Bon Bag’ Sells Out in 10 Days
Creatrip Team
3 months ago
Lifestyle company LF’s Atte Vanessa Bruno accessories line teamed up with Hello Kitty for a limited ‘Le Bon Bag’ collaboration. Two initial bag styles sold out within 10 days, ranking in the top 10 of bag sales on major retailers like LF Mall and 29CM on launch day. The collection blends the brand’s best-selling silhouettes with Hello Kitty motifs — including charm decorations and ribbon details featuring the brand symbol — and experiments with bold materials and patterns such as leopard print and glossy finishes. Responding to demand, the brand placed additional reorders and announced two new small accessory styles: a necklace-style pouch and a zippered strap card wallet featuring Hello Kitty’s face motif. The collaboration ties into the “Feelconomy” trend (필코노미), where emotional satisfaction and daily happiness are as important as product function, especially for everyday items. Atte Vanessa Bruno plans phased releases of more Hello Kitty items, centered on its signature Frill Bag line.
