K‑Beauty Brand LBB Wins Seoul Mayor’s Award for Export Achievement
Creatrip Team
3 months ago
Premium skincare brand LBB, launched by La Boutique Bleu under CEO Lee Su‑jin, received the Seoul Mayor’s Award in the export category at the 2025 Hi Seoul Enterprise Festival hosted by SBA. LBB was recognized for export innovation and global market expansion, leveraging over 30 years of high‑end spa care expertise, clinical research, functional certifications, and a patented proprietary ingredient (Prime Cellular Water™). The brand has expanded steadily into 15 countries, selling through Chinese duty‑free stores and online platforms like Kuaishou and Xiaohongshu, running pop‑ups in Daimaru department stores in Japan, and opening an LBB spa in Kuala Lumpur via a joint venture with EXSIM Group. Popular items include anti‑melanin treatments and functional shampoos for hair loss. CEO Lee said the award is meaningful and reiterated plans to prioritize product quality and customer experience while further expanding LBB’s global footprint to cement its position as a premium K‑beauty leader.
