B.READY Launches '2025 Save the Heroes' Campaign, Donates Products to Army Unit
Creatrip Team
3 months ago
B.READY, Amorepacific’s men’s skincare brand, announced its 2025 'Save the Heroes' campaign, donating about 34 million KRW worth of products to the Republic of Korea Army’s 32nd Division. The annual campaign, running since 2019, names and supports a yearly "hero"—past efforts have aided firefighters’ mental health, provided rescue gear for mountain rescue teams, and given products to frontline soldiers. This year’s support recognizes the 32nd Division’s role in intercepting illegal maritime entrants and aims to boost morale during service and support soldiers’ transition back to civilian life. B.READY says it will continue socially responsible initiatives aligned with its brand expertise to support everyday heroes.
