Paris Baguette Holiday Cake Lights Up New York Times Square
Creatrip Team
3 months ago
Paris Baguette, owned by SPC Group, featured a holiday cake video on a large Times Square billboard in New York, signaling its global brand presence. The bakery also showcased new seasonal products during major U.S. events, including the Rockefeller Center Christmas tree lighting (broadcast on NBC) and The Drew Barrymore Show on CBS. Since opening its first U.S. store in Los Angeles in 2005, Paris Baguette has grown to about 270 North American outlets and recently began construction of a large bakery in Texas. The Times Square exposure aims to boost brand recognition among American and global consumers and position Paris Baguette as a representative holiday brand.
