Trip.com: Korea Travel Shifts Toward Experiences and Content in 2025
Creatrip Team
2 months ago
Trip.com, using its travel data, says Korea-bound travel in 2025 is reshaping around experiences and content. Inbound visitors are rising and their origins are diversifying beyond major cities as new or expanded direct routes from smaller cities (e.g., Tokushima, Datong, Kagoshima, Kumamoto, Tashkent) boost accessibility. Domestic movement by foreign tourists is also changing: KTX (Korea Train eXpress) bookings have increased and travelers are linking Seoul and Busan with regional destinations like Gyeongju and Daejeon to create multi-city itineraries. Trip.Best, Trip.com’s AI ranking service, shows early-stage interest in iconic landmarks and performances (Seoul Tower, Myeong-dong, Nanta show), while booking-stage choices favor local entertainment and regional experiences such as the Wild Wild Show and Haeundae Blue Line Park. Busan is emerging as an experience-driven inbound destination. Outbound Korean travelers similarly focus more on tours and tickets—tour and ticket bookings rose 127%—and prefer short, theme-focused, high-density trips; demand for Japan and China travel is rising again, including interest in smaller Japanese cities. Trip.com says it will keep adapting services to match travelers’ refined experience-oriented choices.
