K-eyewear Brand Blue Elephant Opens First Busan Store in Haeundae
Creatrip Team
3 months ago
K-eyewear brand Blue Elephant opened its first Busan store, ‘Blue Elephant Busan Haeundae,’ on December 22 in a historically symbolic retail space previously occupied by Purge/Nable Haeundae. The store aims to continue the location’s legacy as a trendsetting scene while presenting a new direction for Haeundae’s commercial district. Known for stylish design, affordable pricing, and strong appeal among MZ generation (Millennials and Gen Z), Blue Elephant chose Haeundae for its mix of tourism, local life, shopping, and culture. The Haeundae store is designed as a content-driven lifestyle space where customers can experience fashion and brand world beyond just buying glasses. The brand plans further openings across major Busan shopping areas in early 2026, using Haeundae as a hub to expand presence throughout the city.
