Global K-Beauty Shoppers Spend About $103 Per Order During Peak Season
Creatrip Team
2 months ago
Data from Jolse, a Korean beauty platform, shows global customers spent an average of $103.4 (≈KRW 145,000) per order during the October–November direct-buy peak season, purchasing about 4.3 items per order. Over the two months, average per-person spending reached $163.5 (≈KRW 230,000), indicating repeat and bundled buying rather than one-off trials. Top sellers included Dr.Althea 345 Relief Cream (50ml) and Jolse’s curated ‘Beauty Box’ series; the priciest single item sold was $402 (≈KRW 560,000), reflecting steady demand for premium, ingredient- and function-focused lines. Based on full-year sales, Jolse’s ‘Best Brand Awards 2025’ highlighted skincare favorites such as SKIN1004, Dr.Althea, and COSRX. Jolse says these patterns show K-beauty is becoming mainstream globally and the platform will continue promoting Korean brands abroad.
