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Kangol by SJ Group Joins 2025 Seoul Illustration Fair with New Back-to-School Line
Creatrip Team
3 months ago
British casual brand Kangol (operated by SJ Group) will participate in the 2025 Seoul Illustration Fair (SIF) at COEX from December 25–28 to launch its 2026 spring/summer (26 SS) back-to-school campaign “Light Beginning.” At the SIF—an art festival showcasing illustrators and designers—Kangol will present expanded brand artwork, a kangaroo character art exhibit, and experiential displays of next year’s backpack lineup aimed at teens and people in their 20s. Booth features include iconic-color interiors, character photo zones, on-site sales of kangaroo keyrings and eco bags, and painting experiences on Dec 25 and 27. The 26 SS collection emphasizes lighter weight and improved storage based on user data: main models are the large-capacity “Icon Quantum Pro,” ultra-light “Icon Spark,” and the soft, color-accented “Rookie Pro” targeting women. All backpacks use lightweight technology to reduce shoulder strain while preserving durability. Kangol also offers themed gift packages reflecting Gen Z lifestyle trends— a “Dazyque Kangol Beauty Kit” (pouch + mini cosmetics) for beauty-interested women and a “Logitech G Kangol Mouse Package” for gaming/online-hobby men—available from Jan 1, 2026 to early purchasers at stores and the brand’s online mall. Visitors to the booth receive a Kangol character artwork sticker. Kangol says the SIF participation and product improvements aim to broaden cultural engagement with new customers and deliver a “light, fresh start” for the new school season.
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