KOLMAR KOREA: A Powerhouse in K-Beauty's Global Expansion
Creatrip Team
a year ago
Kolmar Korea is at the forefront of K-Beauty's global expansion, primarily due to its strong R&D capabilities and ODM (Original Design Manufacturer) business model. With no in-house brands, it supports various indie brands' growth in the global market. K-Beauty has dominated the US import market with a 22% share, surpassing other key players like France and Canada. Kolmar Korea invests 7% of its revenue in R&D annually, employing 30% of its workforce in research roles. It has pioneered innovations like specialized UV research labs and has collaborated with Amazon to facilitate indie brands' entry into international markets, leading to significant sales growth. Kolmar Korea plans to continue enhancing its R&D capabilities and building trust-based relationships with partnered brands to sustain K-Beauty's global influence.
