Pet Food Brand Names Rescue Dogs as Campaign Models to Promote Adoption
Creatrip Team
3 months ago
Natural Core unveiled the second pet-food campaign model for its “MAMMA to gather” project: Mond, a Pomeranian rescued from an illegal breeding facility, now promoting a new hypoallergenic dog treat line called “Derma Salmon.” The campaign partners with rescue organization DogUsPlanet (도그어스플래닛) to spotlight shelter and rescued dogs as product ambassadors, donate part of sales to shelters, and encourage adoptions. The Derma Salmon snack uses hydrolyzed salmon protein under 3000 Da to reduce digestion and allergy risks, making it suitable for dogs with sensitive skin or food allergies. The first campaign model, Pippi, was adopted after promotion, and other shelter dogs like Goguma found homes when the company shared shelter photos alongside product images. Natural Core also offers adoption-family support—discounts, a starter adoption kit tailored to animal type, age, sex, and health—and plans ongoing collaborations to boost adoption rates and animal welfare.
