Anua's Obsession with Customer Satisfaction Leads to Amazon Beauty Success
Creatrip Team
a year ago
Anua, a skincare brand by the global commerce startup TheFounders, has achieved the rank of number one in Amazon's beauty category, solidifying its position as a global K-Beauty brand. By adhering to a 'customer obsession' management principle, Anua invests an average of 2160 hours per product to thoroughly understand and satisfy customer needs. This dedication paid off as Anua saw a 537% increase in sales during Amazon Prime Day and expanded its presence to major stores like Ulta Beauty and Boots. Anua's focus on customer satisfaction through data-driven decision making continues to drive its global growth and popularity, particularly in North America and Japan.
