K-Beauty Evolves: From Topical Cosmetics to Edible and Rest-Focused Wellness
Creatrip Team
3 months ago
Sales of sleep supplements at CJ Olive Young jumped over 300% as Korean beauty (K-beauty) expands into wellness, prioritizing inner balance as well as outer appearance. A new 2026 trend report by CJ Olive Young highlights ‘F.U.L.L.M.O.O.N’ trends and shows Gen Z (젠지) and 15–24-year-old “Early Wellness” shoppers driving demand. Consumers favor easy, pleasurable health routines — such as gummy and drinkable supplements, and functional ingredients like melatonin, GABA (gamma-aminobutyric acid), and niacin — plus products that support rest and recovery. Everyday wellness formats are rising: body lotions with magnesium or vitamins, hybrid “skincare makeup,” and home-professional service blends (“pro self-care”). Olive Young also predicts globalized K-beauty, Gen Z luxury beauty, and AI-based hyper-personalized beauty concierge services. The trend signals a shift to lifestyle-focused, highly personalized wellness offerings from K-beauty.
