Witch Factory Expands Offline in North American Market
Creatrip Team
a year ago
K-beauty brand Witch Factory is expanding its presence from online to offline in North America to solidify its market position. With over 3000 in-store locations, including the major retail chain Target, Witch Factory has responded to the growing trend among U.S. consumers preferring Korean-style skincare routines like 'glass skin' and double cleansing. These trends grew popular due to the influence of social media and Korean content. The company's entry into Target's 'Fan favorites' section highlights its appeal beyond just a K-beauty niche, aiming to establish itself as a beloved global brand.
