Branden Enters Incheon Airport Duty-Free Shop to Expand Offline Sales
Creatrip Team
3 months ago
Commerce company Boosters has started placing its standout luggage-organization brand Branden in Shilla Duty Free at Incheon Airport Terminal 2 from Dec 19 through March 2026. Known for selling over 9 million units via D2C and online retail in three years, Branden’s core products include living compression pouches for bulky items, travel compression pouches, and travel bags. The duty-free offering will focus on travel-friendly, secure bags (including the recently launched Safe Plus line: Safe Plus Wallet Bag, Cross Bag, and Backpack) and various sizes of travel compression pouches. Branden bags feature RFID-blocking, locking zippers, slash-resistant fabric, and anti-theft buckles to protect travelers from theft and scams. Boosters plans more offline expansion next year with pop-up stores in high-traffic locations like department stores after piloting a pop-up at Hyundai Department Store Pangyo. The Safe Plus line recorded strong initial sales, earning 130 million KRW on launch day.
