TOUS 'Happy Bear' 40th Anniversary Pop-Up at Hyundai Department Store
Creatrip Team
2 months ago
Spanish jewelry brand TOUS is celebrating the 40th anniversary of its iconic 'Bear' with a pop-up store on the 1st floor of Hyundai Department Store Apgujeong main branch through the 4th. The collaboration is notable as both TOUS and the department store mark 40 years this year. The pop-up showcases the anniversary jewelry collection and other signature items, featuring modern reinterpretations of the Bear design aimed at attracting year‑end shoppers. Visitors can enjoy anniversary gifts based on purchase amount and special on-site benefits. TOUS is running the global 'Happy Bear Day' campaign and plans additional pop-ups and exhibitions in major cities to reinforce its brand identity.
