Expansion of Beauty Category by Fashion Platforms Zigzag and Abley
Creatrip Team
a year ago
Former Dongdaemun-based fashion platforms Zigzag and Abley are expanding into the beauty category, focusing on exclusive product launches and fast delivery to enhance the 'one-stop shopping' experience and increase customer stay time on their platforms. Zigzag plans to offer more exclusive launches and has expanded its quick delivery service 'Jikjin Delivery' beyond the Seoul area. Meanwhile, Abley continues to spotlight exclusive new beauty products with its 'Only Abley' line and has restructured delivery options to include same-day shipping. This strategic shift aims to boost transaction volume as beauty products, unlike fashion, are repeatedly purchased. This trend also reflects a broader movement in Korean e-commerce where platforms are blurring lines to attract wider audiences, including males, traditionally targeted by other platforms like Musinsa.
